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infomercial

Lee, What is an infomercial?

by Lee Pritchard on June 2, 2008

in Industry Terms, Your Questions

An infomercial is an advert that is longer in length than the usual 30-second advert you see on TV. The length of an infomercial is in minutes rather than seconds and can be the length of a programme.
The point of an infomercial is to educate the viewer whilst having a strong bias on advertising / [...]

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