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Slice of Money PieFrom my previous post you should now have an understanding of the concept of copyright & music licensing. This post will explain how copyright is broken down into areas, its implications on music licensing for new media developers and how royalty free music emerged.

Think of music royalty income as a pie that can be divided into several portions. There can be few or many people claiming ownership / income from the same pot of money. The mainstream music industry has many people who demand a share and therefore licensing music can be complex. Mainstream music is also very expensive to license and there are typically many parties controlling different aspects of the musical copyright. For example, there is copyright in composition, recording, musical score, arrangement and lyrics.

From the perspective of a media creator looking to license a piece of music, there are 3 main licensing aspects to consider. These are Synchronisation, Mechanical and Performance, illustrated in the graphic below.

3_way_pie Understanding Royalty Free Music: A Slice of Royalty Pie

There are a number of interpretations of what mechanical / performance use is, and this has become more open to interpretation as internet use has increased. Adding to this complication is the fact that many countries have differing copyright legislation.

The Establishment

Please keep in mind music licensing policies were developed from about the 1930’s onwards based around copyright legislation of the day. At the time, the major labels income was the focus and instant global distribution and home recording studios were inconceivable. Since then, things have really changed, but music licensing and copyright principles are largely the same with numerous quick fix patches to accommodate new media types and usages. The reason I mention this is because it has become the foundation for all music licensing available today.

Even though royalty free music licensing is a separate section of the music industry, the historic development currently defines how all music licenses work in relation to localised copyright law. There are a few exceptions, for example, Creative Commons is a fairly new movement that approaches music licensing with a modern perspective. To quote their website “We provide free licenses and other legal tools to mark creative work with the freedom the creator wants it to carry, so others can share, remix, use commercially, or any combination thereof. “

Squeezing new business models into the shoes of old ones can cause problems for the very people copyright law is trying to protect. More about this later in this series.

Bringing it together

Based on the three main copyright areas: synchronisation, mechanical and performance, the mainstream industry uses publishers, and royalty collecting societies to collect income through licensing. This means there are lots of commercially interested parties expecting a slice of the pie.

mainstream Understanding Royalty Free Music: A Slice of Royalty Pie

With the monetary expectations of all involved and the popularity of mainstream music, this can be drawn out and prohibitively expensive for the licensee.

Today, with non-mainstream independent music, there is typically one copyright owner, the composer / producer.

Some years ago, somebody realised that non-mainstream music could bypass the usual channels making music licensing quicker, simpler and cheaper. This unknown entrepreneur coined the phrase ‘royalty free music‘.

rfm-graphic1 Understanding Royalty Free Music: A Slice of Royalty Pie

The overall principle of royalty free music is to buy-out some or all of the rights in a one-time payment, which is relatively easy to achieve when there is no involvement from the mainstream music industry.

As this represented a quicker lower cost alternative to music licensing, it became very popular and the term ‘Royalty Free Music’ has become an industry recognised term.

This is not the end of the story though… the term ‘Royalty Free Music’ is often misunderstood and misinterpreted.

To be continued…

I look forward to your comments and if you know anything about the origins of royalty free music, I would be interested in hearing from you :)

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Get Up and Go…

by Adam Barber on June 19, 2009

Get Up and GoThat’s the name of the track for my latest royalty free music review. Get Up and Go is slick, stylish and energising, perfect as background music for corporate website, presentation or seminar.

Its fast moving pace and sense of forward movement make it suitable for commercial use, representing a confident and strong image, the kind any company large or small would want to portray.

This electronic royalty free corporate track could be used for music on hold, video production, slideshow, showreel, and even sport related events. Get Up and Go also has a workout version, ideal for fitness classes and aerobic exercises. You may even feel the urge to workout yourself after listening to it :)

Get Up and Go lo-fi preview

 
 Get Up and Go - Royalty Free Music - Media Music Now [2:28m]: Play Now | Play in Popup

Your comments on this track are welcome and feel free to bookmark, retweet or ShareThis review.

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Let’s Rock!

by Adam Barber on June 17, 2009

Playing Rock GuitarFor today’s royalty free music review, I have selected a track that oozes the feel good factor. The track is called ‘Freefalling’, an  upbeat, pop rock guitar anthem suitable for TV, corporate video, presentations, teen soap opera, sport, music on hold and much more.

If your project is in need of motivational background music, then this track is ideal. It has an inspiring, energetic and bright feel to it, which makes it perfect for any audio visual production that needs to engage and energise the audience.

Freefalling‘ also has 4 music loops and a vocal version available to license from our royalty free rock music section.

Have a listen for yourself…you’ll soon be humming along to it :)

 
 Freefalling - Royalty Free Production Music - Media Music Now [3:55m]: Play Now | Play in Popup

Again, do feel free to leave your comments, bookmark or share this post. And should you feel the need to review a track in our production music library, please contact us for more information via our online customer services form.

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Band in music studio recordingTo cover this topic properly, and to make this series as comprehensive as possible, I need to make sure that you have a good understanding of the structure of the music industry. This means we need to briefly cover a couple of points first.

The Music Industry, a whistle stop tour!

“The Music Industry” is made up of numerous niche music-related industries that combine to form it as a whole. For example, royalty free music is part of the independent music industry.

Broadly speaking, the music industry is split into two main sectors: -

  • Mainstream Sector (The Big Four)
  • Independent Sector (many small record labels and localised composers)

The mainstream industry is controlled and governed by the four major record labels: -

  1. Universal Music Group
  2. Sony Music Entertainment
  3. EMI Group
  4. Warner Music Group

These companies control the kind of artists that you hear on the radio, watch on TV and listen to on your iPod, whereas the independent industry is made up of many composers, unsigned (by a major label) bands and artists.

Even though the two sectors are distinctly different they share a common thread in the fact that they both generate revenue through sales of music or licensing, which is only possible because of copyright law. We may revisit this later in more detail, I just want to introduce the concept of copyright and licensing at this stage.

OK, so copyright in music is more complex than the outline I am about to give, but it is a basis for further study and gives you an introduction.

In relation to music, copyright is owned by the composer / creator. This includes copyright of the composition, arrangement, lyrics and sound recordings. This ownership gives the copyright holder(s) exclusive rights to create and distribute copies of the music on their terms. This can be for free but is usually for an appropriate license fee.

When you buy a CD / download from a store like Amazon.co.uk Understanding Royalty Free Music: The Basics of the Music Industry, Copyright & Licensing you are purchasing a license, you do not buy the copyright in the audio product, you just have a restricted license which enables you to listen to it.

When music is used for anything other than personal listening, a license agreement should be supplied. This is a legal document supplied by the copyright holder(s) giving permission for certain uses of the music, mostly for an exchange of money. The document should also detail allowed usage and any restrictions.

The major labels have total control over their artists’ works because the artist is required to give away or assign most of their copyrights exclusively to the label. This is why it is prohibitively expensive to include a known mainstream artist, band or composer in your corporate video, advert or film. You can only license it from the major label. I have heard license figures of £300,000 GBP for one mainstream track in one TV advert.

On the other hand, the many independent composers whose music you might not have heard of are happy to collect smaller sums of money for less restrictive licenses for use of their music through independent distributors, including royalty free music sellers. As the copyright owners, they are able to provide many distributors the right to offer licenses of their music in return for a share of the revenue collected. This means music can be offered for lower license fees and made available to a much wider audience / user base. This is becoming more prevalent with new media uses and developing / converging technologies.

Copyright is vastly more complicated than what has been discussed here, but just keep in mind that the owner of the rights is ultimately the one who can authorise free or paid licensing of their music.

To conclude this post, here are some of my own opinions about copyright in the 21st century…

In my opinion, I think that copyright law is outmoded and desperately in need of change. For the mainstream industry it has enabled vast wealth to be created over the years, however, in a modern digital world, I think the fact that copyright law differs from country to country is counter-intuitive to creating a global internet economy and community.

In years gone by, the major labels have had the power of financial investment… they invest in a composer / band to get them recorded, pressed to vinyl / CD, marketed, distributed etc. However, in this current digital age, recording and distribution is readily available to independents meaning that the balance of power is slowly starting to even out. Granted, you can not get the same kind of mass coverage without money behind you, but more and more independents are beginning to leverage the lower cost technologies, the immediacy of online platforms and the long tail business model to bypass labels and create an independent music income.

As always, I would like to hear your opinions and views so feel free to leave your comments and Retweet, bookmark or ShareThis post. :)

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For all you sentimental romantics…

by Adam Barber on June 13, 2009

Loving couple watching the sunsetIn this review, I thought I would slow things down a notch and choose a royalty free music track for all you romantics out there.

Aisle‘ is a beautiful and tender track from our royalty free romantic music section and is the perfect accompaniment to a wedding video production or an online slideshow to share wedding photographs with family and friends, capturing priceless moments from that special day. Or keeping with the wedding theme, it would be perfect as website background music for a wedding photographers website.

Aisle also has a film soundtrack quality to it, suitable for movie moments / film scenes that need to portray a sense of tenderness and longing, looking back on days gone by with fondness and sentimentality, cherishing dearly held memories.

The instrumentation consists of acoustic piano and a background of subtle strings. Alternatively, there is a solo piano version that is just as romantic and nostalgic. Aisle definitely pulls at the heartstrings and is highly suitable for evoking emotions of love, romance and nostalgia.

Listen to a lo-fi preview of Aisle.

 
 Aisle - Royalty Free Romantic Music - Media Music Now [2:22m]: Play Now | Play in Popup

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