Industry Terms

In my line of business, I work with voice overs on a daily basis and I am often reminded about things we take for granted in our industry, such as the terminology used, terms that a multimedia company or  individual hiring a voice over for the first time would not necessarily realise. This article outlines […]

{ 1 comment }

Lee, What is an infomercial?

by Lee Pritchard on June 2, 2008

in Industry Terms, Your Questions

An infomercial is an advert that is longer in length than the usual 30-second advert you see on TV. The length of an infomercial is in minutes rather than seconds and can be the length of a programme. The point of an infomercial is to educate the viewer whilst having a strong bias on advertising […]

{ 0 comments }