Industry Terms

In my line of business, I work with voice overs on a daily basis and I am often reminded about things we take for granted in our industry, such as the terminology used, terms that a multimedia company or  individual hiring a voice over for the first time would not necessarily realise. This article outlines […]

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An infomercial is an advert that is longer in length than the usual 30-second advert you see on TV. The length of an infomercial is in minutes rather than seconds and can be the length of a programme. The point of an infomercial is to educate the viewer whilst having a strong bias on advertising […]