Hiring a Voice-Over Artist for the First Time

In my line of business, I work with voice overs on a daily basis and I am often reminded about things we take for granted in our industry, such as the terminology used, terms that a multimedia company orĀ  individual hiring a voice over for the first time would not necessarily realise. This article outlines some of the basic points you should be aware of before hiring … [Read more...]

Lee, What is an infomercial?

An infomercial is an advert that is longer in length than the usual 30-second advert you see on TV. The length of an infomercial is in minutes rather than seconds and can be the length of a programme. The point of an infomercial is to educate the viewer whilst having a strong bias on advertising / selling a product or service. A great example can be found on shopping … [Read more...]